
Upload a reference
Give the model a product, mood frame, brand asset, or character reference when the output needs to stay visually consistent.

A text-aware image model for product shots, posters, social visuals, packaging concepts, editorial scenes, and campaign assets that need cleaner layout control.
Product looks, posters, text-aware layouts, and campaign-ready directions curated as fast starting points.
Start with a reference when consistency matters, then describe the campaign image you want: subject, text, material, lighting, framing, and output format.

Give the model a product, mood frame, brand asset, or character reference when the output needs to stay visually consistent.

Describe the final image: copy, composition, lighting, surface texture, format, and the role the asset should play.

Use variants to compare directions quickly: cleaner text, stronger product framing, better character continuity, or a sharper campaign look.
A calmer row of sample directions for scanning the model range — ready to explore.
The model is built for practical creative work: stronger compositions, more useful text handling, and references that keep a visual direction from drifting too far.

Product and campaign visuals
GPT Image 2 is strongest when the image needs to feel useful, not just pretty: ads, product compositions, launch visuals, posters, and brand scenes.

Typography that can ship
Use it when signs, labels, packaging, headlines, and short campaign copy need to stay readable inside the image.

Keep references close
References help the model hold onto the product, character, styling, or visual territory across multiple campaign directions.
Start from a preset, add a reference, or describe the image directly. GPT Image 2 is ready for campaign visuals that need to look polished and usable.
Start creatingUse it for image-first campaign work: product shots, posters, brand visuals, editorial concepts, packaging, and text-aware creative tests.
It is especially useful when the result needs clearer layout direction, readable text, and practical campaign framing instead of only a beautiful standalone image.
Yes. References are useful for keeping products, characters, materials, styling, and campaign mood closer across generated variations.